Companies can create content with optimised WeChat SEO and backlink to your articles, collaborations with other partner accounts as well as brand promotion via live streaming to share about your products/services.

WeChat Moments ads — displayed within user’s friends’ updates on Moments. A Moments ad can drive users to a landing page, video, mini program, shop, and coupon. Brands may also target based on demographics such as location, age, gender, income, education background, and even interest.

WeChat Banner ads — usually displayed at the end of a WeChat article, banner ads can drive users to follow a WeChat Official Account, view articles, download an app, or to reach a customized landing page. Much more affordable than WeChat Moments ads, brands can start promoting with minimal budget.

Chinese KOL — which stands for Key Opinion Leader, is rapidly gaining traction as a promotion method with the help of influencers. Brands are in love with it due to the perceived trustworthiness of KOLs in the eyes of Chinese consumers, and this trend shows no signs of deceleration. With a plethora of both prominent and niche KOLs across various industries, brands can select from a wide array of options. When collaborating with Chinese KOLs, diverse strategies can be employed to achieve marketing objectives.